The overall objective of the Action Alliance for Sustainable Bananas is to make all bananas marketed on the German market increasingly sustainable along their entire value chain. Sustainable banana production respects human and labour rights, promotes environmental protection as well as biodiversity, and creates a long-term economic perspective for all parties involved.
The concept of sustainability in the ABNB covers social, ecological, and economic dimensions1 along the entire value chain. The focus here is on aspects relevant to the following phases of the banana value chain:
- Production and processing
- Improving social conditions in banana production
- Improving environmental conditions in banana production
- Improving the involvement of workers, trade unions and local NGOs in certification processes and other sustainability activities
- Export and Import
- Traceability along the supply chain
- Trade
- Costs of sustainable production
- Strengthening the economic participation of producers (small farmers, workers)
- Consumption
- Value estimation by the consumer
1 Based on the understanding of the United Nations: “(…) the protection of the environment and social and economic development are fundamental to sustainable development…” (Johannesburg Declaration on Sustainable Development, 2002)