We all know that food value chains have a high potential for improvements in terms of sustainability. But what would happen if we ask the products we consume how they feel?
As part of the Action Alliance for Bananas (ABNB) project the CSCP created a video to sensitise consumers to start to think about aspects of the value chain and increase their appreciation of the fruit. It is intended to reach a broad audience, especially consumers – with a good laugh, little moralisation, and images that create a lasting effect. It is made to be shared on social media, with the #bananalove hashtag.
See and hear for yourself how the banana complains about its suffering after we have sent it to the therapist.